Management is well aware of the significance of focusing on key performance indicators (KPIs). These measures, report “the pulse” of the organisation.

My favourite KPI story is about Lord King who set about turning British Airways (BA) around in the 1980s by reportedly concentrating on one KPI. He was notified, wherever he was in the world if a BA plane was delayed. The senior BA official at the relevant airport knew that they would receive a personal call from the Chairman. It was not long before BA planes had a reputation for leaving on time.

The lack of appropriate KPIs is often acknowledged by participants as a weak area and one in which they wish to focus on in the future…

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