DAVID PARMENTER is a writer, facilitator and an international presenter who is known for his thought provoking and lively sessions that have led to substantial change in many organisations. David has delivered workshops in 32 countries through professional bodies, event management companies and organisations who want in-house training.

His stated vision is to “change how leading organisations, around the world, measure and manage performance – by 2030″. John Wiley & Sons Inc. have published his four books, “Key Performance Indicators – developing, implementing and using winning KPIs” (4th edition), “The financial controller and CFO’s toolkit” (3rd edition, previous editions were called: ”Winning CFOs: Implementing and Applying Better Practices” and “Pareto’s 80/20 Rule for Corporate Accountants”), “The Leading-edge Manager’s guide to success – Strategies and Better Practices” and “Key performance Indicators for Government and Non Profit Agencies”.

He is committed to making his intellectual property widely available through his books, electronic media, toolkits, working guides, webinars (over 70 delivered), workshops, keynote addresses, articles (over 100 published in journals such as Accounting & Business magazine, ACCA; and the Business & Management Faculty Journal, ICAEW) and through social media.

David has published books, a series of implementation guides and ‘expert’ article that contain his latest thinking.

His work on KPIs has received international recognition in both private and public sectors. Agencies within the Australian, Singapore and Malaysian Governments have commenced implementations. His in-house workshops have covered a wide variety of entities including the European Space Agency, Insurance, Banking, Manufacturing, Property development, Agriculture, Construction and Professional bodies.

David has worked for waymark solutions (his benchmark and better Practice Company) Ernst & Young, BP Oil, Arthur Andersen & Co, and PricewaterhouseCoopers. He is a Fellow of the Institute of Chartered Accountants in England and Wales. He is a regular writer for professional and business journals and his articles have received international awards.

Book Publications

• Key Performance Indicators – Developing, Implementing and Using Winning KPIs 4th Ed (2019) (2015) (2010) (2007)
• The Financial Controllers and CFO’s Toolkit 3rd Ed (2016) -previous edtions Winning CFOs – Implementing and Applying Better Practices (2011) Pareto’s 80/20 Rule for Corporate Accountants (2007)
• The Leading-Edge Manager’s Guide to Success (2011)
• Key Performance Indicators for Government and Non Profit Agencies (2012)

Selected Articles

Public Speaking Engagements

Key Testimonial

Dear David, 

I wanted to write and say thank you for the positive impact you have had on my own financial career and journey. I first came across your work at a CIMA workshop on KPIs in the early 2000’s. It was held in London. I think it may have been at the CIMA Institute HQ.  

I was truly inspired that day not only by the content delivered but the way you delivered it. Since then, I’ve purchased your books, updated editions, etc. and have applied many principles. Without a doubt, the inspiration and the application of your ideas/concepts have given me success, and that success has allowed me life experiences that I would not have thought possible.  

I always recommend your books to my peers, finance staff, and those going through graduate programs, etc and enjoy the benefits. The faster month-end close and post-it session to get there has been a particular favorite of mine. It gets the foundations right for the next stages in a Finance department’s evolution.  

I’ve thought about writing something like this for many years and showing my gratitude. Today I thought I’d just be kind and get on with saying thanks. All the best  

David Stuart Finance Director Holker Group