Waymark Solutions Limited, Waymark House, 20 John Street,
Titahi Bay, Porirua 5022, New Zealand
Phone: +64.0274 877726Email: parmenter [at] waymark [.] co [.] nz
DAVID PARMENTER is a writer, facilitator and an international presenter who is known for his thought provoking and lively sessions that have led to substantial change in many organisations. David has delivered workshops in 32 countries through professional bodies, event management companies and organisations who want in-house training.

His stated vision is to “change how leading organisations, around the world, measure and manage performance – by 2030″. John Wiley & Sons Inc. have published his four books, “Key Performance Indicators – developing, implementing and using winning KPIs” (4th edition), “The financial controller and CFO’s toolkit” (3rd edition, previous editions were called: ”Winning CFOs: Implementing and Applying Better Practices” and “Pareto’s 80/20 Rule for Corporate Accountants”), “The Leading-edge Manager’s guide to success – Strategies and Better Practices” and “Key performance Indicators for Government and Non Profit Agencies”.

He is committed to making his intellectual property widely available through his books, electronic media, toolkits, working guides, webinars (over 70 delivered), workshops, keynote addresses, articles (over 100 published in journals such as Accounting & Business magazine, ACCA; and the Business & Management Faculty Journal, ICAEW) and through social media.

David is a world expert in

  • The development of winning KPIs
  • Replacing the annual planning process with quarterly rolling planning
  • 21st century lean finance team better practices

David has published books, a series of toolkits and working guides that contain his latest thinking and many articles

His work on KPIs has received international recognition in both private and public sectors. Agencies within the Australian, Singapore and Malaysian Governments have commenced implementations. His in-house workshops have covered a wide variety of entities including the European Space Agency, Insurance, Banking, Manufacturing, Property development, Agriculture, Construction and Professional bodies.

David has worked for waymark solutions (his benchmark and better Practice Company) Ernst & Young, BP Oil, Arthur Andersen & Co, and PricewaterhouseCoopers. He is a Fellow of the Institute of Chartered Accountants in England and Wales. He is a regular writer for professional and business journals and his articles have received international awards.

  • Key Performance Indicators – Developing, Implementing and Using Winning KPIs (2007)
  • Pareto’s 80/20 Rule for Corporate Accountants (2007)
  • Key Performance Indicators – Developing, Implementing and Using Winning KPIs, 2nd edition (2010)
  • Winning CFOs – Implementing and Applying Better Practices (2011)
  • The Leading-Edge Manager’s Guide to Success (2011)
  • Key Performance Indicators for Government and Non Profit Agencies (2012)
  • Key Performance Indicators – Developing, Implementing and Using Winning KPIs, 3rd edition (2015)
  • The Financial Controllers and CFO’s Toolkit (2016)
  • Key Performance Indicators – Developing, Implementing and Using Winning KPIs, 4th edition (2019)
  • “Should We Abandon Performance Measures?” 2013
  • “Abandon ship” (Finance & Management) UK 2013
  • “Using outside consultant effectively”
  • “The myths of performance measurement”
  • “How to set KPIs thar are aligned to corporate strategy”
  • “Putting the Finance Team on the Map” (Finance & Management) UK
  • “Summit Leadership – Learn Lessons from Sir Edmund Hillary”, Leadership excellence, USA. February 2011
  • “Cut to the Chase”, Accountancy UK ICAEW. January 2011
  • “Legacy Leadership: Learn and apply lessons from the life of Sir Winston Churchill”, Leadership excellence, USA. December 2010
  • “Winning KPIs in SMEs”, Finance & Management, UK, ICAEW. December 2010.
  • “Crisis Leadership – 10 lessons from Sir Shackleton”, Pathways Polska, Poland. July 2010
  • “Crisis Leadership – 10 lessons from Sir Shackleton”, Leadership excellence. June 2010
  • “A pioneer’s lessons”, Management today. May 2008
  • “Measuring Performance in Difficult Times”, Finance & Management. April 2009
  • “Staying on Track – How to implement a Balanced Scorecard in 16 weeks”, Capital – Business & Finance Magazine. February 2009
  • “Limit the time spent on board reporting”, Finance & Management. January 2009
  • “Taking the Team to Glory”, Management – The Leader’s Magazine. November 2008
  • “The key that fits – Part 2 of 2″, Capital – Business & Finance Magazine. March 2008
  • “The Key that fits – Part 1 of 2″, Capital – Business & Finance Magazine. February 2008
  • “The  16-week solution”, Employment Today. July 2006
  • “Balance of Power”, Employment Today. June 2006
  • “The new thinking on KPIs”, Accountancy Plus. June 2006
  • “The new thinking on key performance indicators”, Finance & Management. May 2006
  • “Convert your monthly reporting to a decision-based tool”, Chartered Accountants Journal. March 2006
  • “How to implement quarterly rolling planning – and get it right first time”, Accountancy Plus. March 2006
  • “Seven Time Wasters”, Management – The Leader’s Magazine. March 2006
  • “Sir Ed Hillary”, Management – The Leader’s Magazine. February 2006
  • “A new approach to KPIs”, In the Black. November 2005
  • “How much time are you wasting on month-end reporting?”, Chartered Accountants Journal. July 2005
  • “Demolising barriers to success”, Chartered Accountants Journal. March 2005
  • “Crunchy KPIs – How measuring performance feeds success”, Management – The Leader’s Magazine. December 2004
  • “Annual Budget – Time to throw it away?”, Accountancy Plus. August 2004
  • “A Balanced Scorecard”, Management – The Leader’s Magazine. June 2004
  • “Accounts Payable are the Centre of the Accounting Team”, Update – Promoting business success. June 2004
  • “Winning KPIs”, Update – Promoting business success. May 2004
  • “Abandon Budgets – And set your enterprise free”, Management – The Leader’s Magazine. October 2003
  • “Beware corporate mergers”, Chartered Accountants Journal. July 2003
  • “A Consultant’s Advice – How to get the most from consultants”, Management – The Leader’s Magazine. May 2003
  • “Throw away the Annual Budget”, Chartered Accountants Journal. April 2003
  • “Measuring the Boss – Just how good (or bad) is your CEO?”, Management – The Leader’s Magazine. April 2003
  • “Why the HR team needs to be actively involved in their organisation’s intranet”, Human resources. April 2003
  • “Smash through the Performance Barrier”, Chartered Accountants Journal. March 2003
  • “Balanced Scorecard”, Accountancy Ireland. February 2003
  • “Beware Reorganisation”, Management – The Leader’s Magazine. December 2002
  • “How HR Adds Value”, Management – The Leader’s Magazine. 2002
  • “If you are not managing your business through your KPIs then, maybe you’re not managing”, Akauntan Nasional. November 2002
  • “Winning KPIs – Some key performance indicators do what they claim to do – others do not. Here’s a guide to help you sort the good from the not so good”, CA Charter – Chartered Accountants. November 2002
  • “Winning KPIs Revisited”,  Management – The Leader’s Magazine. October 2002
  • “Performance Enhancers for CEOs”, Management today. August 2002
  • “What an Intranet can do for your Business”, Chartered Accountants Journal. August 2002
  • “Implementing a balanced scorecard in 16 weeks”, Akauntan Nasional. July 2002
  • “to Tom or not to Tom”, Management today. May 2002
  • “Implementing a Balanced Scorecard in 16 Weeks”, Chartered Accountants Journal. April 2002
  • “Convert your monthly Reporting to a Management Tool”, Chartered Accountants Journal. March 2002
  • “Ten Victories for the HR Function”, Employment today. January 2001
  • “Getting Enough Bang for your Training Bucks”, Employment Today. May 2000
  • “Benefits of better practice studies”, NZ Local Government. December 2001
  • “Better Practice Makes Perfect?”, Employment Today. June 2001
  • “KPIs Keep your Pulse Up”, Employment Today. March 2001
  • “Implementing 360 degree feedback”, Charter – Chartered Accountants. February 2000
  • “Implementing 360-degree feedback”, Chartered Accountants Journal. February 2000
  • “Streamline your accounts payable!”, Charter – Chartered Accountants. July 1999
  • “Maybe it’s time to look at your KPIs”, Charter – Chartered Accountants. May 1999
  • “Getting the balance right”, Computer world. November 1998
  • “People Power – David Parmenter tells how intelligent use of human resources function can boost an organisation’s profits”, Charter – Chartered Accountants. November 1998
  • “It’s all in the Timing – To manage month-end reporting tasks”, Charter – Chartered Accountants. September 1998
  • “Getting the balance right”, NZ Local Government. July 1998
  • “Is your budgeting process adding value?”, Institute of Directors – Boardroom. May 1998
His public speaking engagements include:
  • Chartered Accountants Australia & New Zealand speaking tours 2014, 2015, 2016, 2017
  • CFO Conference, ICAEW October 2016
  • The Institute of Chartered Accountants England & Wales speaking tours 2014, 2015, 2016, 2017
  • 2014 Management Accounting Conference, NZICA
  • Target “Decision Day” Tampa & Copenhagen 2013
  • IBM Finance Forum 2012 (Asia), 2013 (Europe, South Africa, Australia), 2014 (Europe)
  • Censof conference held in Dubai 2013
  • Waymark tours of Australia (over five tours)
  • Profiles International HR summit, Romania (2012 & 2013)
  • European Space Agency, Rome
  • ZAP technology, South Africa 2013
  • CGACanada (5 webcasts)
  • Australian General Practice Network – ”Focus on Finance – Dare to be Excellent”
  • CPA Australia (over ten tours in five years)
  • The Institute of Chartered Accountants in Australia (over five tours in three years)
  • Pence -Iran : winning KPIs
  • Reporters (Prague) CPM Summit 2008
  • The Institute of Chartered Accountants in Ireland
  • CIMA Courses & Conferences UK, (over ten tours in seven years)
  • CCH, for ICAEW, UK
  • Better – USA (over 10 webcasts)
  • African Information Institute South Africa
  • The Institute of Chartered Accountants of Scotland (three tours)
  • Institute of Certified Public Accountants in Ireland, (three tours)
  • CPA Ireland (four tours in two years)
  • OmniPro Education & Training Ltd , Ireland (eight tours in four years)
  • UNI Strategic Pte Ltd (Singapore)
  • THOMVELL INTERNATIONAL SDN BHD, (KL) (five workshops in four years)
  • Management Concepts (KL)
  • Conferenz, NZ (three courses)
  • New Zealand Institute of Chartered Accountants, NZ (over ten tours in 20 years)
  • World Congress for Total Quality Management. December 2006, December 2012


David Parmenter was the Key Note address at our one day “2014 Management Accounting Conference ” . It was a great success and we couldn’t have pulled it off without his contribution both before and during the conference. The audience gave him the highest ratings with comments. “David is an entertaining and knowledgeable speaker who injects humour into his speech. He also offers further materials which is helpful. “ “Great presenter to open with and got to the core of KPIs. “ “Best speaker ever, thoroughly enjoyed it.” “Awesome presentation, different dynamic.” “Excellent presentation and great examples. Best session!” “Clear message and entertaining style.” I look forward to working with him again in the future.
Jess Vailima, Professional Development and Conference Coordinato, New Zealand Institute of Chartered Accountants
David was the keynote speaker at our 2011 National Accountants Conference. His presentations were delivered in an engaging and thought provoking manner. One of our objectives of the conference was to have the Financial Controllers reporting earlier each month and we owe our new very positive results to the work by David.
Martyn Tierney, National Business Planning Manager, Toyota Motor, Corporation Australia Limited
We now have had David as a key note presenter to two of our annual conferences for the Finance teams in the Australian General Practice Network. He delivered two sessions each day. The presentations were superb with a high degree of satisfaction from the attendees. Not only were the sessions entertaining they contained profound messages. The electronic templates that David provided attendees have been more than worth the attendee’s conference fee!
Carolyn Campbell-Wood, CFO, AGPN
Mr. David Parmenter held a keynote speech and an in-depth session at our two main events of 2013. He is a very inspiring speaker with some interesting topics on his agenda. He delivers his messages in a very controversial and humoristic way and uses anecdotes from his own life to stress his opinions. He was very popular among our attendants and his keynote and session rated as number one among all speakers. We recommend him warmly as a speaker!
Maj Nedergaard, Research & Campaign Manager, Targit
We have successfully moved to a three day reporting regime which has resulted in positive comments being received from the senior management team. This would not have been achievable without the assistance from David. Our team enjoyed the workshop that David facilitated to discuss and review our existing processes. It provided the team with an opportunity to look at the end of month process in its entirety and, with some guidance from David, we were able to eliminate some steps and improve alignment with others. The result, a full CFO report, ready by COB day three. An awesome result.
Lloyd Petty, Acting Chief Financial Officer, Civil Aviation Safety Authority, Canberra
A big “Thank you” for the Lean accounting course you presented this week. I thoroughly enjoyed the day and cannot wait to become leaner and more efficient. I will definitely be on the lookout for any other training you might be giving again in Sydney.
Mark Schild, Group Management Accountant, Rubik Financial Limited

David Parmenter has delivered courses to the following professional bodies