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How To Sell and Lead Change

This working guide covers the works of Steve Zaffron and David Logan in their book “The three laws of performance”, that explains why so many change initiatives have failed; as well as covering Harry Mill’s work “The Aha! Advantage” where the topic of self-persuasion is discussed. Also of note is John Kotter’s 1996 bestseller “Leading Change” which discusses and eight stage process…

Description

Written by international writer, David Parmenter. This working guide will transform the lives of you and your team through the adoption of practices your peers have used successfully who come from top performing teams around the world.

Contents

  • Overview
  • Steve Zaffron and Dave Logan
  • Harry Mills
  • John Kotter
  • The Selling to the Senior Management Team
  • Learn to Sell by Using the Emotional Drivers of the Buyer
  • The Elevator Speech
  • Deliver a Compelling Burning Platform Presentation
  • The Power of the Focus Group

This working guide will help you answer queries and guide you to a best practice solution in this area. These working guides are sent as a PDF copy, normally within 48 hours of payment.

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