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How to sell and lead change – tips from the masters
This ‘Expert Article’ (10 pages + E-templates) covers David Parmenter’s latest thinking on the topic. It contains practical steps that you can implement immediately, which will enhance your profile within your organisation. I guarantee that you will save many times the cost of this article.
Description
This ‘expert article’ covers some of the techniques you can replicate to sell and lead change effectively. It draws from the works of Steve Zaffron and David Logan in their book “The three laws of performance”, that explains why so many change initiatives have failed; as well as covering Harry Mill’s work “The Aha! Advantage” where the topic of self-persuasion is discussed. Also of note is John Kotter’s 1996 bestseller “Leading Change” which discusses and eight stage process for creating major change within an organisation, including establishing a sense of urgency and creating a guiding coalition.
The article comes with some electronic media, eg: templates, and checklists to assist in a swift implementation.
Look Inside:
Please click here to look inside the article.
This article gives you the answers to the following questions:
- What are the most effective ways to sell change?
- What do good executives know about selling change?
- How to sell change in the workplace?
- How to sell organizational change?
- Examples of leading change in the workplace
- What is change management?
- How to promote change in the workplace?
- How to lead change in the workplace?
- How to initiate change in an organization?
- How to promote change in an organization?