“What makes a good leader?” “When and how do managers become leaders”. To answer this question David Parmenter went on a long journey analysing the leadership exploits of Sir Ernest Shackleton, Sir Winston Churchill, and some modern-day leaders such as Jack Welch, former CEO of General Electric. Also analysed were the writing of some of the greatest management thinkers such as Peter Drucker, Jim Collins, Ken Blanchard, to name but a few.
To the first question the answer is a person who is a “a Viking with a mother’s heart” a person who sees being a leader as one who served rather than one who was served. By understanding the great attributes of Shackleton, arguably one of the greatest serving leaders, David Parmenter has developed a leadership model that is breathtakingly simple and one that all managers can adopt to become more than a manager, a serving leader.
As a manager, you can bully, order, or coerce staff to undertake tasks in a prescribed manner. However, you are unlikely to succeed unless you have built your foundation stones well enough, and learned the lessons and put into practice the traits of a serving leader.
There are many books on leadership and you can spend your entire life reading them. But they will make you more confused than enlightened. Author and performance management leader David Parmenter has determined the practices that will help you deliver, the personal traits that can limit our potential, the pathway of self-development, the 21st century management better practices you need to master as you climb the management mountain, culminating in what makes a CEO special.